Why Are Penny Stocks Bad? (Risks And Rewards) - Quantified Strategies (2024)

Why are penny stocks bad? The internet is flooded with arguments and courses on how to get rich in penny stocks. Hence, penny stocks attract a lot of attention, both among investors and traders, but also among scammers, unfortunately. The traps in penny stocks are many, and we recommend staying away from penny stocks. These stocks are not a way to get rich. They are more likely to send you to the poorhouse.

Penny stocks are bad because many of the companies have unproven business models, they are illiquid, they are exposed to scammers, and they are very volatile. Most penny stocks end up worthless. It’s very difficult to find consistently profitable penny stock strategies.

Penny Stocks are touted as the holy grail in trading for people with less money to get rich quickly. Unfortunately, the reality is that most traders lose a lot of on them.

Table of contents:

Key Takeaways:

  • Penny stocks often involve unproven business models and are highly speculative, making them risky investments.
  • They are characterized by low liquidity and lack of regulatory oversight, increasing the risk of scams.
  • Despite their potential for high returns, the vast majority of penny stocks eventually fail.

Penny stocks: Extremely inexpensive equities that are worth substantially less than what they cost.

– Don Staricka

What are penny stocks?

Despite their name, penny stocks do not always trade in pennies, sometimes in dollars: The American SEC uses a much wider definition: any stock below 5 USD is a penny stock. There is no exact definition, but the majority of them don’t trade on any formal stock exchange like NYSE or Nasdaq:

Where are penny stocks traded?

Penny stocks are traded on all US exchanges, but the great majority of them are on the over-the-counter (OTC) and the private Pink Sheets. The Pink Sheets is a private company that offers a listing service for stocks that trade over-the-counter. OTC stocks are simply stocks that are not listed on a formal exchange like NYSE or Nasdaq. The OTC market is being served by a network of broker-dealers to make a market. The whole purpose of the OTC market is to serve as a marketplace for small companies to bring together business ideas and investors for those companies which can’t make it to the exchanges or don’t want to.

Why do companies trade on the OTC markets and not on any exchange?

Both the New York Stock Exchange and Nasdaq are stock exchanges, and have strict requirements to get listed. Very few companies can comply with the exchanges’ requirements as it’s expensive. A rare few companies elect to stay on the OTC rather than the exchanges, but they are the exception.

Why trade penny stocks?

Most people are drawn to penny stocks because they dream of striking it rich.

This is of course unlikely to happen. Traders and investors with small accounts dream of making a killing in these stocks, but are much more likely to end up as prey for bigger and more informed players higher in the food chain. These are often scammers.

The typical arguments for trading penny stocks are these:

  • You don’t need a big account to trade them. A stock at 10 000 shares at 10 cents is worth only 1 000 USD.
  • They are very volatile – you can hit a home run – a multi-bagger. An increase from 10 cents to 20 cents is 100%, while only 10 cents in gain.
  • The OTC market is like a lottery ticket. We know from behavioral studies that investors are attracted to binary outcomes.
  • Scammers are attracted (because they know investors enjoy lotteries).
  • Most companies once started small.

Any stock that has the potential of becoming a multi-bagger looks attractive, no matter how low the odds are. But all your efforts have an opportunity cost: are your resources better spent elsewhere? How likely is it that you will be successful in trading low-priced stocks? Do you have the competence to deal in unregulated markets?

John Deere (DE) is likely to become a multi-bagger, but you need to own it for decades. This is not attractive to penny stock traders. The ability to delay gratification is a rare thing to have, and stories about traders making a killing in penny stocks are simply too hard to resist. Thus, you go looking for the next diamond on the Pink Sheets instead of John Deere.

One famous trader in penny stocks wrote this on his website:

Oh – and just to put this into context, although the S&P 500 topped 30% returns in 2013, its annualized return between 1926 and 2013 is only about 10%. Since more than nine out of ten professional money managers fail to beat the S&P 500, it’s going to take even longer to turn a tiny account into a million dollar holding through traditional stock market investing….. I don’t know about you, but I don’t want to wait that long!

Yes, why invest for “only” 10% when you can get 30% and more trading penny stocks? This is the lure of the OTC markets. Don’t fool yourself! Richard Feynman wrote that the first principle is that you must not fool yourself – and you are the easiest person to fool.

The quote above is typical for many websites, but surely something you will never hear us tout at Quantified Strategies. In order to get more than the market’s 10% annual return, you either need to take a lot of risks, find a temporary inefficiency or simply be very good at developing quantitative strategies.

It’s of course possible to make a lot of money trading. We have been reasonably successful ourselves, but don’t fool yourself to think that penny stocks are the holy grail. It’s not.

Has anyone ever gotten rich trading penny stocks?

Of course, but you never hear about the ones losing their shirt (and homes). The argument is often that any large-cap once started small. But you can’t look at the success stories without looking at the stocks gone into oblivion. It’s easy to overestimate yourself using hindsight.

Warning: Are penny stocks worth the risk?

If you ever start trading in penny stocks, please put this on your wall:

Penny stocks are high-risk and among the most speculative investments there is. I might lose 100% of my investment. Almost 100% of penny stocks ultimately fail and end up on the graveyard. Ignore all the success stories and be realistic.

Some people are comfortable with this risk profile, while others allocate a small percentage of their assets to this kind of trading. That is OK.

What is not OK is to start without understanding the potential risks and pitfalls. Make sure you do proper due diligence if you decide to go for the jugular in penny stocks.

The rest of the article contains arguments for why penny stocks are bad investments and why you should avoid them:

Penny stocks are mostly unproven business models

Why are penny stocks bad?

Penny stocks are bad because nearly all of them have new and unproven business models. It’s a natural filter in the markets: those who are strong, creative and adaptable survive. The rest fail. The OTC markets produce binary outcomes: either good or bad, seldom something in between. You are more likely to find companies that enter bankruptcy among penny stocks than higher-priced stocks.

Some other categories of stocks are frequent among penny stocks: companies that have fallen from glory and is on their way into oblivion, companies with just one service or product, or even companies with no history of profits at all.

This is in stark contrast to large caps that generate huge profits and have a long track record.

Penny stocks operate in “unregulated” markets

Less regulation means less financial disclosure. Stocks on the Pink Sheets are not required to file financial reports to the SEC. There are no minimum standards on the Pink Sheets except a minimum price of 0.01 USD and it can’t currently be under bankruptcy proceedings.

Low liquidity

Most stocks on the OTC are illiquid and thus very difficult to both buy and sell. We are not talking about commissions, but the cost in the form of the difference between the bid and the offer. In trading slang, this is called slippage. Perhaps needless to say, the spread increases when volatility picks up. Dealing with low-priced stocks is very expensive due to this.

Most penny stocks are not eligible for free commissions like on exchanges. If you pay a commission per share traded, this is likely to be very inefficient on penny stocks. If you pay per trade you are likely to fare better.

Lack of info and research

Less regulation means no requirements for providing financial info. If you want to invest, you need to find the information yourself. Very few brokers cover OTC stocks. This could be both good and bad. The good thing is the opportunity to find an overlooked gem, while on the flip side you trade on little knowledge of the stock.

Competition in the OTC market is less than in for example Microsoft. Millions of people research Microsoft every year, and you must be pretty good if you gain an edge via information or analysis.

Opposite, among the OTC stocks you can actually manage to find some information that is not discounted in the share price.

Why avoid penny stocks? Penny stocks are mostly bad companies

Let’s face it: Sometimes even famous companies and brands end up as penny stocks, as happened to many during the GFC in 20008/09. Usually, they have dropped substantially in price and are struggling to make a profit, perhaps more likely running at a loss. Thus, they can actually in reality be worthless.

Why avoid penny stocks? Penny stocks are often liable to scams

Penny stocks themselves are usually not scams but legal and honest businesses, but the thinly traded market makes them exposed to scammers. What kind of scams should you be aware of?

The Robust Trader mentions three typical scams:

The ‘know-it-all’ scam

Many web pages claim to have the winning formula. As a new investor, it’s easy to fall for scams like that. More experienced traders and investors are not so easy to fool. Any “gurus” that claim to have a secret formula should be avoided at all costs. There are no shortcuts in the stock market. And never pay any money upfront!

No course can teach you a winning formula. Trading is a trade like no other, and any online trading course should be about how to develop yourself and your skills: No “guru” can ever provide you with a winning formula. Don’t be the one going from one online course to the next in search of the magic trading strategy. It doesn’t exist.

The pump and dump strategy (scam)

Did you see the film Wolf Of Wall Street starring Leonardo DiCaprio? This is what most pump and dump strategies are about: the greater fool theory.

Some clever marketers find a way to push the stock price up in illiquid penny stocks. Whatever promotion they do, a rise attracts other traders and the scammers sell their shares into the hype.

Any successful penny stock trader is most likely the result of a successful pump and dump scheme. Some might have done it via ethical methods, but they are the minority. Penny stocks are very much a zero-sum game.

The dump and dilute scam

This is a scam by the company itself and thus is not likely to happen (most businesses in the OTC markets are honest and legit). This can for example be done by issuing shares by raising money from investors. The proceeds are not spent on the business, but elsewhere.

Sometimes a company makes an inverse stock split: ten shares suddenly is only one. Because of the less transparent market and lack of requirements, many investors might be deceived to believe something fundamental has happened.

Why are penny stocks bad – conclusion:

We suggest you are very careful with penny stocks, to the extent that they should be avoided altogether. Penny stocks are bad because they are mostly unproven businesses or failing businesses. Almost all fail. Ignore the very few success stories – they are most likely due to scams.

Before you dip your toe in the unregulated markets ask yourself the following: Where are you in the food chain? Are you the predator or the prey? Most likely you end up as the prey.

FAQ:

– Why are penny stocks considered bad investments?

Penny stocks are considered bad because many of the companies have unproven business models, lack financial disclosure, are illiquid, and are exposed to scams, making them very risky.

– Why do companies trade on the OTC markets and not on any exchange?

Companies may choose to stay on the OTC markets due to the strict listing requirements and expenses associated with stock exchanges like NYSE or Nasdaq.

– What are the risks of trading penny stocks?

Risks associated with trading penny stocks include unproven business models, lack of financial disclosure, low liquidity, and exposure to scams like pump and dump schemes.

Why Are Penny Stocks Bad? (Risks And Rewards) - Quantified Strategies (2024)

FAQs

Why Are Penny Stocks Bad? (Risks And Rewards) - Quantified Strategies? ›

Potential risks of penny stocks

What are the disadvantages of penny stocks? ›

Due to their low liquidity and small market capitalisation, they are susceptible to price manipulation, fraud, and sudden declines. Investors may experience substantial losses, and some penny stocks may even become worthless.

What is a penny stock and what are the advantages and disadvantages to this type of investment? ›

Penny stocks are securities that trade at less than $5 per share, often in unsupervised over-the-counter (OTC) markets. Penny stocks are considered lucrative but high-risk investments: volatile, illiquid, and often subject to scams.

Are penny stocks high risk high reward? ›

Penny stocks come with high risks and the potential for above-average returns, and investing in them requires care and caution. Because of their inherent risks, few full-service brokerages even offer penny stocks to their clients.

Why are stocks so risky and why would someone take that risk? ›

Stocks are much more variable (or volatile) because they depend on the performance of the company. Thus, they are much riskier than bonds. When you buy a stock, it is hard to estimate what return you will receive over time (if any). Nonetheless, the greater the risk, the greater the return.

Can penny stocks go negative? ›

No. A stock price can't go negative, or, that is, fall below zero. So an investor does not owe anyone money. They will, however, lose whatever money they invested in the stock if the stock falls to zero.

How often do penny stocks fail? ›

Due to these factors, penny stocks have a higher failure rate compared to more established stocks. According to a study by the SEC, only about 10% of penny stocks succeed in the long term. This means that a large majority of penny stocks do not perform well and may lead to significant losses for investors.

What are the risks of penny stocks? ›

Lack of liquidity: Penny stocks are often illiquid, meaning it can be difficult to buy or sell your shares quickly without impacting the price. Unprofitable: Many penny stocks represent a stake in a company that has not and will not generate earnings for its shareholders.

What are the cons of pennies? ›

  • Pennies cost more to make than they are worth. According to the United States Mint, it costs 2.1 cents to make a penny, a one-cent coin.
  • The utility of pennies is limited. ...
  • Pennies can be inconvenient in everyday life. ...
  • Pennies are made of toxic material. ...
  • Mining zinc and copper is harmful to the environment.

Why do people avoid penny stocks? ›

Although there is nothing inherently wrong with low-priced stocks, they are considered speculative, high-risk investments because they experience higher volatility and lower liquidity. For example, if you buy a penny stock and then decide you want to sell it, it could be more difficult for you to find a buyer.

Are penny stocks illegal? ›

Penny stocks are legal, but they are often manipulated. Penny stocks get their name because of their low share price. Any stock trading below $5 a share is generally considered a penny stock.

What is risk to reward in stocks? ›

The risk/reward ratio helps investors manage their risk of losing money on trades. Even if a trader has some profitable trades, they will lose money over time if their win rate is below 50%. The risk/reward ratio measures the difference between a trade entry point to a stop-loss and a sell or take-profit order.

Do penny stocks ever recover? ›

Penny stocks can provide significant returns, but they also come with a lot of risk, which may not be for everyone. Make sure you do proper research, understand the risks and only invest money you can afford to lose.

Are stocks high risk or low risk and why? ›

But there are no guarantees of profits when you buy stock, which makes stock one of the most risky investments. If a company doesn't do well or falls out of favor with investors, its stock can fall in price, and investors could lose money.

What is the riskiest type of investment? ›

The 10 Riskiest Investments
  1. Options. An option allows a trader to hold a leveraged position in an asset at a lower cost than buying shares of the asset. ...
  2. Futures. ...
  3. Oil and Gas Exploratory Drilling. ...
  4. Limited Partnerships. ...
  5. Penny Stocks. ...
  6. Alternative Investments. ...
  7. High-Yield Bonds. ...
  8. Leveraged ETFs.

What would it be worth if you invested $1000 in Netflix stock ten years ago? ›

If you had invested in Netflix ten years ago, you're probably feeling pretty good about your investment today. According to our calculations, a $1000 investment made in February 2014 would be worth $9,138.15, or a gain of 813.81%, as of February 12, 2024, and this return excludes dividends but includes price increases.

Why is it bad to invest in penny stocks? ›

Lack of liquidity: Penny stocks are often illiquid, meaning it can be difficult to buy or sell your shares quickly without impacting the price. Unprofitable: Many penny stocks represent a stake in a company that has not and will not generate earnings for its shareholders.

Why don't rich people buy penny stocks? ›

Penny stocks tend to be much riskier than other stocks.

Not as many people trade them and they aren't as well-regulated so there are a lot more scams. Plus, they are often shares of unproven companies, where there's a very real risk of losing your entire investment.

Is investing $1 in stocks worth it? ›

Once you get your money working for you, it can grow quickly even if you aren't investing a lot. Investing $1 a day can turn into tens of thousands of dollars over a long period of time. You can get started by opening a brokerage account and researching low-cost index funds.

How can penny stocks be risky if they are so cheap? ›

A Risky Proposition

They tend to be volatile, and they trade in low volumes, which means they're subject to price fluctuations from even relatively small trades. The low trading volume of these securities also can make them hard to sell due to a potential lack of buyers.

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