Advisors don’t follow their own advice (2024)

Just like a doctor who pops outside for a cigarette break, advisors sometimes develop bad habits in their own financial lives.

Although they do their utmost to hammer home the importance of proper planning, advisors don’t necessarily follow their own words of wisdom. They can fall victim to the same behavioral biases as their clients and end up making questionable financial decisions.

Overconfidence is one such cognitive bias that often affects advisors, says Stephen Wendel, head of behavioral science at Morningstar. He calls it the Lake Wobegon effect, named after the mythical town in the radio show “A Prairie Home Companion,” where “all the women are strong, all the men are good-looking and all children are above average.”

Part of the joke is that not everyone can be above average. But advisors can get caught up in the idea that since they’re experts, they are assured of not doing worse than those who aren’t experts. As a result, they can end up neglecting their own best interests.

“We might give advice to somebody else thinking they are average, but of course we’re not average, so that advice doesn’t apply to us,” he says.

Of course, this is true of people across many professions. The saying that doctors make the worst patients is a cliché for a reason.

Academics in the field agree. Advisors can also fall victim to status-quo bias, procrastinating or experiencing inertia “where we make all types of decisions, especially financial decisions,” says Victor Ricciardi, a finance professor at Goucher College. “The idea is that people don’t like change … and even advisors will not necessarily update their own estate planning.”

Although it’s impossible for someone to avoid all behavioral biases, Ricciardi suggests that planners need to understand these instincts better to help them in advising clients who are facing the same issues.

Confessing Financial Sins
To that end, some brave advisors were willing to fess up and admit their financial sins to Financial Planning.

The most commonly cited issues were failures to budget, a tendency to shy away from tough conversations with family members or knowingly taking on overly risky investments.

Some were even more basic — for instance, not updating important documents or not reviewing retirement plans for years.

Doug Boneparth of Bone Fide Wealth in New York City acknowledges he doesn’t always put money away for his own retirement, which is far in the future, and instead lets it build up in a reserve fund. He says he’s “on this kick of accumulating cash” in order to “feel better” about moving retirement savings down on his list of goals after he and his wife had a child and bought a home a few years ago.

Essentially, he says, he’s being even more conservative for himself than he would recommend for clients.

“Does that conflict with the advice that I give?” he asks. “Not necessarily, but it’s a challenge. Maybe I should be looking closer at that mix about how much goes into retirement versus cash reserves.”

Similarly, Ryan Marshall, a CFP who is a partner at ELA Financial Group in Wyckoff, New Jersey, concedes that he doesn’t review his retirement plans once a year as he does with his clients. Instead, he does such a review only “once every four or five years.”

Risk management is another area where there is a discrepancy between what advisors say and what they actually do.

Matthew Gaffey, senior wealth manager at Corbett Road Investment Management in McLean, Virginia, notes the traditional strategy of having retirees ramp down the risk in their portfolios, which he notes should be more akin to “pumping the brakes rather than slamming them.”

Whereas Gaffey might advise clients to progressively reduce risk in their portfolios over time, he’s more comfortable holding risk in his own investments. He noted that other advisors take that same approach.

On a lighter note, Marshall questions whether retirement will be in his future at all. “I don’t think I want to retire ever,” he says with a laugh. “I’m giving people advice to retire [but] I really like my job. Granted, I’m still young. I’m 36 years old, so I have a lot of time. But I truly enjoy my job.”

Here are some of the major shortcomings that these and other advisors acknowledge when they reflect on things that they’re saying to clients but not actually doing themselves:

Advisors don’t follow their own advice (2024)

FAQs

Why don't people follow their own advice? ›

Lots of reasons for that. For some people what they know should be done doesn't fit in with their own personal values (what they want) so while it is easy to tell others what they should do they don't do it themselves. For others it is a lack of self awareness.

Do financial advisors follow their own advice? ›

Just like a doctor who pops outside for a cigarette break, advisors sometimes develop bad habits in their own financial lives. Although they do their utmost to hammer home the importance of proper planning, advisors don't necessarily follow their own words of wisdom.

Why are people good in giving advice but they themselves never follow? ›

They might have a legitimate reason. Maybe they're trying but they're struggling to apply the advice themselves. Perhaps the same advice doesn't apply to them. Or it could be that they just the don't care about themselves as much as they care about you.

Why is it hard sometimes to follow your own advice? ›

The first explanation for the Solomon Paradox is that when we offer advice to others, we can step outside of our own emotions and biases. We can objectively analyze the situation and offer a logical solution. However, when it comes to our own lives, we are often clouded by our emotions and personal attachments.

Why is it important to follow an advice? ›

Advice is important because it helps you find new ideas when you need to solve a problem. From time to time, you need to hear a different perspective. A friend's personal wisdom brings valuable, often objective, insights that help you overcome challenges and move forward in moments of confusion or distress.

What makes people not follow through? ›

People struggle with follow-through for many reasons, including: Being unwilling to take action. Being stuck in a negative pattern. Being unmotivated or failing to recognize deeper motivations.

What is a red flag for a financial advisor? ›

Red Flag #1: They're not a fiduciary.

You be surprised to learn that not all financial advisors act in their clients' best interest. In fact, only financial advisors that hold themselves to a fiduciary standard of care must legally put your interests ahead of theirs.

What to avoid in a financial advisor? ›

Here are seven mistakes to avoid when hiring a financial advisor.
  • Consulting with a “captive” advisor instead of an independent advisor. ...
  • Hiring an individual instead of a team. ...
  • Choosing an advisor who focuses on just one area of planning. ...
  • Not understanding how an advisor is paid. ...
  • Failing to get referrals.

Who gives the best financial advice? ›

Famous financial advisors became household names for a variety of reasons. Benjamin Graham and Warren Buffet are among the most common traditional financial advisors that relied heavily on value investing. Several financial advisors such as Dave Ramsey and Robert Kiyosaki are most known for their print publications.

Is giving advice disrespectful? ›

So yes, offering advice without invitation can damage your friend's feelings and the friendship you share. Advice can feel like criticism, and it can make the recipient feel patronized. Unwanted advice might communicate that the advice-giver believes they know more than the person they're offering advice to.

Why is unsolicited advice rude? ›

Unsolicited advice feels more insulting because it comes from people you would not ask for help in the normal course of things. Like my mother-in-law who doles out baby-rearing advice in a tone that says my baby is likely to become roadkill if she doesn't invade my space.

Should people listen to their own advice? ›

Taking our own advice then might be a way to boost our wellbeing and leave us feeling better about the lives we are living. But the advice we give others isn't always as helpful. Often, we give advice to boost our own power and status, according to research.

How do you tell someone to take their own advice? ›

How do you politely tell someone you don't want their advice? Just tell them. acknowledge their good intentions, but also at the same time tell them what you want. More importantly, if their advice is upsetting you or annoying you, tell them how you feel.

How do you get people to follow your advice? ›

Respecting your audiences time is how you get them to listen to your advice. Even try telling them up front how long the advice will take to deliver. You don't need to tell your life story when giving advice. Focus on the advice that will lead people to take action or think differently.

How do I follow my own advice? ›

5 Tips for Taking Your Own Advice
  1. Recognize you need support too. People choose to go to you because you are trustworthy, wise, kind and compassionate. ...
  2. Find an accountability buddy. ...
  3. Be intentional in sharing your stresses. ...
  4. Write down the advice you give others. ...
  5. Keep sharing your perspective.
Feb 17, 2018

Why do people ask for advice then not listen? ›

They may have already made up their mind: Sometimes, people seek advice simply to validate their own preconceived notions or choices. They may have already decided on a particular course of action and are looking for confirmation rather than genuine guidance.

Why is it so hard to listen to advice? ›

It is harder to take advice because you already have an outcome that you wish for and if the advice is contrary to that, you will be reluctant to follow it. No one changes a situation until they are forced to by something out of their control or until they want to.

Why do I get upset when people don't take my advice? ›

There can be a whole slew of angles to this. Maybe it's a frustration that comes from a feeling of powerlessness: you're trying to help them and somehow you can't reach them. Maybe it's that it makes you insecure because it gets you speculating about what you're doing wrong that makes people not believe you.

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